Home Qualification /BSB50620 - Diploma of Marketing and Communication 

BSB50620

Diploma of Marketing and Communication

Flexible study options
Course duration: 18 months
Flexible payment plans
Nationally recognised
RPL Available
Dedicated Student Support

Course
Summary

This nationally recognised course will equip you with the knowledge and skills in communicating with marketing experts. The course will strengthen your capability working in a dynamic industry.If you are a marketing manager or wants to advance your career in marketing, don’t miss out the opportunity!

Importance: Communication is the main skill in today’s marketing industry. Do you want to lead a team effectively? Do you want to improve your connection with the other stakeholders? Do not miss this opportunity!

Beneficial:

  • Learn the communication skills to work effectively
  • Opportunity to gain a nationally recognised qualification at Diploma level

What you'll learn

Our nationally recognised course BSB50620 - Diploma of Marketing and Communication will provide you knowledge and skills required in how to lead a team to conduct marketing tasks effectively. Throughout the course, you will learn how to Identify and evaluate marketing opportunities, design and develop marketing communication plans, etc. Enrol with ROI Institute Australia (RTO ID: 30122) now and do not miss out your marketing and communication opportunities!

From this course, you will learn to:

  • Identify and evaluate marketing opportunities
  • Design and develop marketing communication plans
  • Lead a team
  • Undertake project work

Other personal skills you may learn include:

  • Strong communication
  • Time management
  • Critical thinking
Request a Course Guide

Course Fees

Basic

$ 2950
  • Self Paced
  • Online resources and assessments
  • Online assistance from your trainer

Plus

$4990
  • Self Paced + Live Online Classes
  • Everything in Basic Plan
  • Live Weekly 1 hour Webinars
  • Forum for Online Networking with industry professionals
  • Interactive Weekly Trainer sessions

Premium

$7490
  • Face to Face
  • Everything in Basic & Plus Plan
  • Face to Face training at premium & exclusive facilities
  • Face to face networking with other industry professionals
  • Face to Face group discussions
  • Catering provided at face to face events
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ROI INSTITUTE AUSTRALIA is a private Registered Training Organisation (RTO 30122) Registered with the Australian Skills Quality Authority . BSB50620 - Diploma of Marketing and Communication is nationally recognised.
Contact ROI Institute for more info: info@roiinstitute.edu.au or 1300 989 185.

 

Course Structure

MODULE 1

BSBMKG541 Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation. 

SIRXMKT006 Develop a social media strategy

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions. 

SIRXMKT007 Develop a digital marketing plan

This unit describes the performance outcomes, skills and knowledge required to research, plan, implement and evaluate digital marketing activities.

This unit applies to individuals working in a diverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.



MODULE 2

BSBMKG542 Establish and monitor the marketing mix

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

 

BSBMKG552 Design and develop marketing communication plans

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.

The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

 

BSBCMM511 Communicate with influence

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.



MODULE 3

BSBMKG555 Write persuasive copy

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

 

BSBFIN501 Manage budgets and financial plans

This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.

 

MODULE 4

BSBPMG430 Undertake project work

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

 

BSBMKG544 Plan and monitor direct marketing activities

This unit describes the skills and knowledge required to plan and monitor direct marketing activities for specific services and products.

The unit applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base. They demonstrate a range of managerial skills to ensure business activities are conducted effectively and comply with legislative requirements.


MODULE 5

BSBOPS504 Manage business risk

This unit describes skills and knowledge required to manage business risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting.

The unit applies to individuals who are working in positions of authority and who are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

 

BSBTEC404 Use digital technologies to collaborate in a work environment

This unit describes the skills and knowledge required to understand the fundamentals of using digital technologies to collaborate in a workplace context, including working as part of a remote team. It involves undertaking a basic review of organisational processes to identify opportunities for using digital technologies to complete work tasks more efficiently and effectively.

The unit applies to those who use problem-solving skills and take responsibility for adopting and promoting approaches to improve organisational operations, particularly relating to the use of digital technologies.

 


Entry Requirements

  • All potential students will need to complete a Language, Literacy and Numeracy assessment or demonstrate they have completed a high qualification and have an interview with a senior member of ROI Institute. It is beneficial for students if they are currently in a workplace to complete the practical components of the units. 
  • Have completed BSB42415 Certificate IV in Marketing and Communication or Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have two years equivalent full-time relevant work experience.
  • Computer/tablet/mobile device with internet access

Note: ROI Institute Australia has the capacity to organise a suitable workplace to complete on-the-job activities.

FAQS

HOW LONG DOES IT TAKE TO COMPLETE THE COURSE?
course duration: 18 months

Connect with us

RTO 30122

 G.03, 25 Solent Circuit, Norwest NSW 2153

  • dummy 1300 989 185

  • dummy info@roiinstitute.edu.au

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